Life Insurance Made Easy

Life Insurance You Don’t Have to Die to Use

Most people dread the thought of buying life insurance, and most default to term, even though a term policy’s death benefit very often never actually pays out. I’d rather walk clients through what permanent insurance can actually do, both while you’re alive and after you’re gone.

My preferred approach is Retirement Life. You don’t have to die to get real value from it. The policy can offer:

  • Tax-free accumulation of wealth
  • Cash growth tied to the S&P 500 index
  • No downside risk, since your money doesn’t go backward in a market downturn
  • Tax-free access to the equity you’ve built, as a supplemental retirement tool
  • A built-in long-term care benefit
  • A built-in critical illness benefit
  • A built-in terminal illness benefit

Any guarantees are backed by the financial strength and claims-paying ability of the issuer.

The Basics of Life Insurance

More people would warm up to life insurance if they simply understood how it works and why one type might beat another for their situation. Broadly, there are a handful of main types: term life (including return-of-premium term), whole life, universal life, and indexed universal life (IUL).

I generally lean toward cash value life insurance, both to protect your family and as a real financial tool that can supplement retirement income. That said, term genuinely is the right call sometimes. A younger client who can’t yet afford permanent coverage is still better off with term than with nothing. For someone who can afford permanent but isn’t sure it’s worth it, a return-of-premium term policy is a fair middle ground, since your premiums come back at the end of the term.

I like IUL policies, Retirement Life specifically, for clients who want a minimum guarantee on their cash value while still getting upside growth tied to the S&P 500. Security and room to grow, at the same time.

How Much Coverage Actually Makes Sense

There’s no single formula that fits everyone, but a few questions matter more than a generic income-multiple rule of thumb ever could. Who depends on your income today, and for how long? Would your family need to replace lost income, pay off debt, cover future education costs, or all three at once? Does your estate plan lean on a life insurance death benefit to cover estate taxes or provide liquidity? (See estate planning for how that fits together.) The right amount of coverage comes from answering those questions for your actual situation, not from multiplying your salary by some generic number.

Life Settlements

A life settlement is simply selling a life insurance policy to a third-party or corporate buyer. It’s for someone who bought a policy, no longer needs it, and would rather have the cash today for whatever purpose makes sense to them.

People generally buy life insurance for one of two reasons: to protect their family if the primary earner dies, or to cover estate taxes so wealth passes cleanly to heirs. When those circumstances change, a spouse the policy was meant to protect passes away first, a divorce happens, an intended heir becomes estranged, or a child the policy was meant to benefit predeceases the parent, the original reason for the policy can disappear entirely, making it a real candidate for a life settlement.

The other common reason to sell is simply not being able to afford the premiums anymore and needing the cash, a situation that comes up often for retirees facing rising medical costs after paying into a policy for years. Selling instead of surrendering for cash value can often net meaningfully more money.

Life settlements aren’t exactly a mainstream topic, but they can be a genuinely valuable piece of your overall estate and financial plan. Worth a real conversation before letting an unwanted policy simply lapse.

Common Misconceptions

“I’m single with no dependents, so I don’t need life insurance.” That’s often true while it stays true. But insurability and cost are both locked in based on your health and age when you apply, not when you eventually need coverage. Wait until circumstances change, marriage, a child, a health diagnosis, and you could pay significantly more, or not qualify at all. “Whole life is always a worse deal than buying term and investing the difference.” That comparison only holds up if you genuinely invest the difference, consistently, for decades, and research on real household behavior suggests most people simply don’t. A properly funded cash value policy builds in a discipline that a term-and-invest plan depends entirely on you maintaining yourself. “My group life insurance through work is enough.” Employer coverage typically disappears the day you leave that job, often right when you’re older and harder to insure elsewhere. It’s worth having coverage that isn’t tied to your employment.

Where This Fits Into Your Broader Plan

Life insurance rarely stands alone as a decision. It touches your estate plan, your long-term care coverage (some policies, Retirement Life included, can add an LTC-related rider), and your overall financial plan. I treat it as one piece of the whole picture, not a standalone purchase made in isolation.

Frequently Asked Questions

Should I buy term life insurance or a permanent policy?

It depends on your stage of life and goals. Term life insurance is often the right call for younger clients who need coverage but can't yet afford permanent insurance. Coverage now beats no coverage while you save toward something better. For clients who can afford it, I generally prefer cash value policies, because they protect your family and can double as a supplemental retirement tool through tax-free growth and access.

See how each type works →
What is a life settlement?

It's the sale of an existing life insurance policy to a third party for more than its cash surrender value, when the original reason you bought the policy no longer applies. A spouse the policy was meant to protect has passed, a divorce occurred, or you simply can no longer afford the premiums and would rather have the cash now than surrender the policy for less.

Learn more about life settlements →

Have a question about this, or ready to talk through your specific situation?