Privacy Policy

Last updated: August 29, 2026

Lifeguard Retirement Planning ("we," "us," or "our") respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have. It applies only to this website — not to any third-party site you reach through a link on it.

Information We Collect

This website does not require account sign-up, so we do not automatically collect personal information like your name or email address just from browsing it. If you reach out by phone, email, or a contact form using the details on this site, we retain whatever information you choose to share with us — such as your name, email address, and phone number — in order to respond to you.

Like most websites, our hosting provider may automatically log standard technical information (such as browser type, device type, and pages visited) for security and performance purposes. We also use Google Analytics to understand how visitors find and use this site — which pages are read, how people arrived, and general location at the city level. Your IP address is anonymized before it is stored, and we do not use this data to identify you personally or for advertising.

Text Messages

If you provide your phone number through a contact form on this site and opt in, we may send you text messages related to your inquiry, on an occasional basis. Reply STOP to any message at any time to unsubscribe. We do not share your phone number or other contact information with third parties for their own marketing or promotional purposes.

Third-Party Links and Tools

This site links to or embeds third-party tools we use to serve clients — for example, scheduling a call through Calendly or completing a risk assessment through the On-Point Risk Analyzer. Those tools have their own privacy policies governing any information you provide directly to them, and we encourage you to review those policies before using them.

Cookies

This site uses Google Analytics, which sets cookies in your browser to measure how the site is used. It does not set advertising cookies. However, third-party tools embedded on the site — such as the Calendly scheduling widget — may set their own cookies in your browser under their own privacy policies, which we don't control. Most browsers let you block or delete cookies in their settings; doing so may affect how well embedded third-party tools function.

Financial Privacy Notice

Because Richard Kirk provides investment advisory services as an Investment Advisor Representative (see Disclosures), the following applies to nonpublic personal information ("NPI") collected in connection with that advisory relationship, consistent with Regulation S-P under the Gramm-Leach-Bliley Act:

  • What we collect: information you provide on applications or forms (such as name, address, date of birth, Social Security number, and income or asset information), information about your transactions with us or our affiliated firms, and information from consumer reporting agencies where applicable.
  • How we use it: solely to provide the advisory or insurance services you've requested, to service your account, and to comply with legal and regulatory recordkeeping obligations.
  • Sharing with nonaffiliated third parties: we do not sell your NPI. We disclose it only as necessary to service your account (for example, to a custodian or insurance carrier implementing a transaction on your behalf), or as required by law, regulation, or a valid legal process.
  • Your opt-out right: to the extent we ever share NPI in a way that triggers an opt-out right under Regulation S-P, you may exercise that right by contacting us using the information below.
  • Safeguarding: we maintain physical, electronic, and procedural safeguards designed to protect your NPI, consistent with our obligations as an investment adviser representative.

How We Use Information

Any information you provide to us directly (by phone, email, a contact form, or a third-party scheduling/assessment tool) is used solely to respond to your inquiry, provide the services you've requested, and maintain accurate client records. We do not sell your personal information to third parties.

Data Security

We take reasonable steps to protect information shared with us, including limiting access to personal information to those who need it to do their jobs and using encryption for sensitive data in transit. No method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security of any information you send to us.

Your Rights and Choices

You may contact us at any time to ask what information we hold about you, to request corrections, or to request that we delete information you've previously shared with us, subject to any recordkeeping obligations we have as a financial services firm. Depending on where you live, you may also have some or all of the following rights under applicable data protection law:

  • The right to access the information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your information
  • The right to restrict or object to certain processing
  • The right to request a copy of your data in a portable format
  • The right to withdraw consent where processing is based on consent
  • The right to lodge a complaint with a relevant supervisory authority

Requests to delete or deactivate information may, because of backups and legal recordkeeping requirements, result in the information being deactivated and excluded from future use rather than immediately and completely erased.

Changes to This Policy

We may update this policy from time to time as our website or practices change. The "Last updated" date at the top of this page reflects the most recent revision. If a change would affect how we handle information you've previously asked us not to disclose, we will contact you before that change takes effect.

Contact Us

If you have questions about this privacy policy, want to correct your information, or want to opt out of any sharing described above, please reach out: